Rosenthal, David <br/><br/>
Cases in strategic marketing 

 - New Jersey  Prentice - Hall  2000 
 - xiii, 610p.  26cm. 
<br/><br/><label>ISBN: </label>0130863599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / ROS