TY  - GEN
AU  - Lilien, Gary L.
AU  - Kotler, Phillip
ED  -  Moorthy, K. Sridhar
TI  - Marketing models
SN  - 8120314751
U1  - 658.802 
PY  - 1999///
CY  - New Delhi
PB  - Prentice - Hall
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
ER  -