Lilien, Gary L. <br/><br/>
Marketing models 

 - New Delhi  Prentice - Hall  1999 
 - xv, 803p.;  24cm. 
<br/><br/><label>ISBN: </label>8120314751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / LIL