TY  - GEN
AU  - Linneman, Robert E.
AU  - Stanton, John L.
TI  - Marketing planning in a total quality environment
SN  - 8172248288
U1  - 658.802 
PY  - 2000///
CY  - Mumbai
PB  - Jaico
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
ER  -