Linneman, Robert E. <br/><br/>
Marketing planning in a total quality environment 

 - Mumbai  Jaico  2000 
 - xvii,464p.  25cm 
<br/><br/><label>ISBN: </label>8172248288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / LIN