TY  - GEN
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 0072865962
U1  - 658.802 
PY  - 2005///
CY  - Boston
PB  - McGraw - Hill
KW  - MANAGEMENT OF MARKETING
KW  - MANAGEMENT
ER  -