Lehmann, Donald R. <br/><br/>
Analysis for marketing planning 

 - 6th 
 - Boston  McGraw - Hill  2005 
 - xii, 256p.  24cm 
<br/><br/><label>ISBN: </label>0072865962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / LEH