TY  - GEN
AU  - Kekkey, Larry D.
AU  - Jugenheimer, Donald W.
TI  - Advertising media planning: a brand management approach
SN  - 812032529X
U1  - 659.111 
PY  - 2004///
CY  - New Delhi
PB  - Prentice - Hall
KW  - PLANNING AND CONTROL
ER  -