Kekkey, Larry D. <br/><br/>
Advertising media planning  a brand management approach 

 - New Delhi  Prentice - Hall  2004 
 - vii, 144p.  23cm. 
<br/><br/><label>ISBN: </label>812032529X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PLANNING AND CONTROL
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL