TY  - GEN
AU  - Walker, Orville C.
AU  - Larreche, Jean- Claude
AU  - Mullins, John W.
AU  - Boyd, Harper W.
TI  - Marketing strategy: a decision - focused approach
SN  - 0070611432
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw - Hill
KW  - MANAGEMENT OF MARKETING
ER  -