TY  - GEN
AU  - Hilicki, Chris
TI  - May I have your attention please: build a better business by telling your true story
SN  - 0471678899
U1  - 658.827 
PY  - 2005///
CY  - New Jersey
PB  - John Wiley & sons
KW  - USE OF BRANDS AND TRADEMARKS
ER  -