lovelock, christopher <br/><br/>
Services marketing  people,technology,strategy 

 - 4th  
 - New  Jersey  Pearson Education  2001 
 - xviii, 717p.  24cm. 
<br/><br/><label>ISBN: </label>8178083523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV