TY  - GEN
AU  - Lewis, Herschell Gordon
AU  - Nelson, Carol
TI  - Advertising age handbook of advertising
SN  - 0844236705
U1  - 659.1 
PY  - 1999///
CY  - Lincolnwood
PB  - NTC Business
KW  - Advertising
KW  - Advertising and public relations
ER  -