TY  - GEN
AU  - Lane, W. Ronald
AU  - King, Karen Whitehill
AU  - Russell, J Thomas
TI  - Kleppner's advertising procedure
SN  - 0131273922
U1  - 659.1 
PY  - 2005///
CY  - New Jersey
PB  - Pearson Education
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -