TY  - GEN
AU  - Clow, Kenneth E.
AU  - Baack, Donald 
TI  - Integrated advertising promotion and marketing communications
SN  - 0131866222
U1  - 659.1 
PY  - 2007///
CY  - New Jersey
PB  - Pearson Education
KW  - ADVERTISING AND PUBLIC RELATIONS
KW  - ADVERTISING
ER  -