Clow, Kenneth E. <br/><br/>
Integrated advertising promotion and marketing communications 

 - 3rd  
 - New Jersey  Pearson Education  2007 
 - xxxiii, 515p.  28cm 
<br/><br/><label>ISBN: </label>0131866222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO