Arens, William F. <br/><br/>
Contemporary advertising 

 - 10th 
 - Boston  McGraw - Hill  2006 
 - xl,694p.  28cm 
<br/><br/><label>ISBN: </label>9780071115377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE