Wilmshurst, John <br/><br/>
The fundamentals of advertising 

 - Oxford:  Butterworth Heinemann,  1985 
 - xiv, 267p.;  24cm. 
<br/><br/><label>ISBN: </label>0750602503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations <br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIL