TY - GEN AU - Andersen, Kim Viborg AU - trauth, eileen AU - Elliot, steve AU - swatman, paula TI - Seeking success in e-business: a multidisciplinary approach SN - 1402074506 U1 - 658.872 PY - 2003/// CY - Boston PB - Kluwer Academic KW - TELEMARKETING AND DERECT MARKETING ER -