Clarke, Greg <br/><br/>
Marketing a service for profit  a practical guide to key service marketing concepts 

 - London  Kogan page  2000 
 - vii, 200p.  23cm. 
<br/><br/><label>ISBN: </label>0749419199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLA