TY  - GEN
AU  - Aaker, David A.
TI  - Building strong brands
SN  - 0743232135
U1  - 658.827 
PY  - 1996///
CY  - London
PB  - Free Press
KW  - SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
KW  - MANAGEMENT
KW  - USE OF BRANDS AND TRADEMARKS
ER  -