Aaker, David A. <br/><br/>
Building strong brands 

 - London  Free Press  1996 
 - ix, 380p,  24cm. 
<br/><br/><label>ISBN: </label>0743232135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTIONMARKET MANAGEMENT OF MARKETING<br/>MANAGEMENT<br/>USE OF BRANDS AND TRADEMARKS
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK