TY  - GEN
AU  - Chernatony, Leslie de
AU  - McDonald, Malcolm
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 0750622407
U1  - 658.827 
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Management
KW  - Uuse of brands and trademarks
KW  - Sales promotion market
KW  - Marketing
ER  -