Chernatony, Leslie de <br/><br/>
Creating powerful brands in consumer, service and industrial markets 

 - Oxford:  Butterworth Heinemann,  1999 
 - xv, 430p.;  23cm. 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Uuse of brands and trademarks<br/>Sales promotion market <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE