TY  - GEN
AU  - Marconi, Joe
TI  - The brand marketing book : creating managing and extending the value of your brand 
SN  - 0844222577
U1  - 658.827 
PY  - 2001///
CY  - Lincolnwood
PB  - NTC Business
KW  - MANAGEMENT
KW  - SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
KW  - USE OF BRANDS AND TRADEMARKS
ER  -