Marconi, Joe <br/><br/>
The brand marketing book   creating managing and extending the value of your brand  

 - Lincolnwood  NTC Business  2001 
 - xv, 247p.  24cm. 
<br/><br/><label>ISBN: </label>0844222577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>SALES PROMOTIONMARKET MANAGEMENT OF MARKETING<br/>USE OF BRANDS AND TRADEMARKS
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAR