TY  - GEN
AU  - Dillon, William R.
AU  - Firtle, Neil H.
AU  - Madden, Thomas J.
TI  - Marketing research in a marketing environment
SN  - 0256105170
U1  - 658.83 
PY  - 1994///
CY  - Sydney
PB  - IRWIN, 
KW  - Management
KW  - Market research
KW  - Management of marketing
ER  -