Baron, Steve <br/><br/>
Services marketing  text and cases 

 - 2nd. 
 - New York  Palgrave  1995 
 - xv, 291p.  25cm. 
<br/><br/><label>ISBN: </label>033377793x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR