Blythe, Jim <br/><br/>
Essentials of marketing 

 - London  Pitman  1998 
 - xiii, 257p.;  24cm. 
<br/><br/><label>ISBN: </label>0273630210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY