Best, Roger J. <br/><br/>
Market-based management:  strategies for growing customer value and profitability 

 - New Jersey:  Prentice-Hall  1997 
 - xxiii, 424p.;  23cm. 
<br/><br/><label>ISBN: </label>0131064851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES