Etzel, Michael J. <br/><br/>
Marketing 

 - 11th  
 - Boston  McGraw-Hill  1997 
 - xxi, 709p.  25cm. 
<br/><br/><label>ISBN: </label>0070189544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ