TY  - GEN
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar 
TI  - B2B brand management 
SN  - 9783540253600
U1  - 658.827 
PY  - 2006///
CY  - New York
PB  - Springer
KW  - MANAGEMENT
KW  - MANAGEMENT OF MARKETING
KW  - SALES PROMOTION
KW  - USE OF BRANDS AND TRADEMARKS
ER  -