Kotler, Philip <br/><br/>
B2B brand management  

 - New York  Springer  2006 
 - xvi, 357p.  25cm. 
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MANAGEMENT OF MARKETING<br/>SALES PROMOTION<br/>USE OF BRANDS AND TRADEMARKS
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOT