Perreault, William D. <br/><br/>
Applications in basic marketing  clippings from the popular business press 

 - Boston  McGraw-Hill  2005 
 - vii, 214p.  25cm. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER