TY  - GEN
AU  - Green, Paul E.
AU  - Albaum, Gerald
AU  - Tull, Donald S.
TI  - Research for marketing decisions
SN  - 8120307577
U1  - 658.83 
PY  - 1988///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing research
KW  - Marketing
KW  - Management
KW  - Media
KW  - Marketing experiment
ER  -