TY  - GEN
AU  - Smith, P.R.
AU  - Taylor, Jonathan
TI  - Marketing communications: an integrated approach
SN  - 8175542888
U1  - 658.802 
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Marketing management
KW  - Media
KW  - Advertising
KW  - Direct marketing
KW  - International marketing
ER  -