McDonald, Malcolm <br/><br/>
Marketing plans:  how to prepare them, how to use them 

 - 4th ed. 
 - New Delhi:  Viva Books,  2000 
 - ix, 578p.;  25cm. 
<br/><br/><label>ISBN: </label>8176490946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD