Roman, Kenneth <br/><br/>
How to advertise :   what works, what doesn't - and why 

 - 3rd ed. 
 - London:  Kogan Page,  1976 
 - xxi, 218p.;  25cm. 
<br/><br/><label>ISBN: </label>0749438495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROM