Wilmshurst, John <br/><br/>
The fundamentals of advertising  

 - Oxford  Butterworth Heinemann  1999 
 - xi, 384p.  23cm. 
<br/><br/><label>ISBN: </label>0750615621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING AND PUBLIC RELATIONS
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIL