TY  - GEN
AU  - Sutherland, Jonathan
AU  - Canwell, Diane
TI  - Key concepts in marketing
SN  - 140391527X
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Marketing key word
KW  - Marketing dictionary
ER  -