Sutherland, Jonathan <br/><br/>
Key concepts in marketing 

 - New York:  Palgrave Macmillan,  2004 
 - ix, 310p.;  22cm. 
<br/><br/><label>ISBN: </label>140391527X 9781403915276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing key word<br/>Marketing dictionary
<br/><br/><label>Dewey Class. No.: </label>658.8  / SUT