Blythe, Jim <br/><br/>
A very short fairly interesting and reasonably cheap book about studing marketing 

 - New Delhi  SAGE  2006 
 - 146p.  19cm. 
<br/><br/><label>ISBN: </label>141293088X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY