TY  - GEN
AU  - Berry, Michael J.A.
AU  - Linoff, Gordon S.
TI  - Data mining techniques for marketing sales and customer relationship management
SN  - 8126505176
U1  - 005.74 
PY  - 2004///
CY  - New Delhi
PB  - Wiley
KW  - DATA FILES AND DATABASES
ER  -