Berry, Michael J.A. <br/><br/>
Data mining techniques for marketing sales and customer relationship management 

 - 2nd  
 - New Delhi  Wiley  2004 
 - xix, 643p.  23cm. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DATA FILES AND DATABASES
<br/><br/><label>Dewey Class. No.: </label>005.74  / BER