TY  - GEN
AU  - Hoffman, K. Douglas
AU  - Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick etal.
TI  - Marketing principles and best practices
SN  - 0324200447
U1  - 658.8 
PY  - 2005///
CY  - Ohio
PB  - Thomson
KW  - MANEGEMENT OF MARKETING
ER  -