Hoffman, K. Douglas <br/><br/>
Marketing principles and best practices 

 - 3rd  
 - Ohio  Thomson  2005 
 - xlii, 598p.  28cm. 
<br/><br/><label>ISBN: </label>0324200447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANEGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR