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Brand admiration : building a business people love

By: Contributor(s): Material type: TextTextLanguage: English Language Publication details: New Jersey John Wiley 2016Description: xxii, 261p ; 22cmISBN:
  • 9781119308065 (hardback : alk. paper)
Subject(s): DDC classification:
  • 23 658.827 PAR
Summary: "Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Schedule Reference Materials Schedule Reference Materials Main Library Reference Section Schedule Reference Collection 658.827PAR (Browse shelf(Opens below)) Available 40069
Lending Materials Lending Materials Main Library Lending Section Lending Collection 658.827PAR (Browse shelf(Opens below)) Available 40070
Browsing Main Library shelves, Shelving location: Lending Section, Collection: Lending Collection Close shelf browser (Hides shelf browser)
658.827KEL Strategic brand management 658.827KEL Strategic brand management 658.827NAD Living brands 658.827PAR Brand admiration : 658.827QUA Branded 658.827SHI Essentials of trademarks and unfair competition 658.82CUM Sales promotion:

"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--

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