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Brand admiration : building a business people love

By: Contributor(s): Material type: TextTextLanguage: English Language Publication details: New Jersey John Wiley 2016Description: xxii, 261p ; 22cmISBN:
  • 9781119308065 (hardback : alk. paper)
Subject(s): DDC classification:
  • 23 658.827 PAR
Summary: "Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Schedule Reference Materials Schedule Reference Materials Main Library Reference Section Schedule Reference Collection 658.827PAR (Browse shelf(Opens below)) Available 40069
Lending Materials Lending Materials Main Library Lending Section Lending Collection 658.827PAR (Browse shelf(Opens below)) Available 40070
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Schedule Reference Collection Close shelf browser (Hides shelf browser)
658.827KOT B2B brand management 658.827LIN Brand building 658.827MAR The brand marketing book 658.827PAR Brand admiration : 658.827SCH Strategic brand communication campaigns 658.827SCH Strategic brand communication campaigns 658.827SEN Brand positioning

"Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions"--

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