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Strategic marketing : an introduction / Tony Proctor.
Material type:
TextPublication details: London ; New York : Routledge, 2000.Description: xvii, 318 p. : ill. ; 26 cmISBN: - 9780415208116
- 0415208114 (pbk.)
- 658.802 21 PRO
- HF5415.135 .P76 2000
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending Materials
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Main Library Lending Section | Lending Collection | 658.802PRO (Browse shelf(Opens below)) | Available | 37691 | ||
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Lending Materials
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Makandura Library Lending Section | Lending Collection | 658.802 PRO (Browse shelf(Opens below)) | Available | 69346 |
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| 658.802 PAR Auditing markets, products, and marketing plans | 658.802 PAR Auditing markets, products, and marketing plans | 658.802 PAR Auditing markets, products, and marketing plans | 658.802 PRO Strategic marketing : | 658.802 WES How to write a marketing plan: | 658.802 WIL Strategic marketing management : | 658.81 MIL ProActive sales management |
Includes bibliographical references (p. [303]-312) and index.
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