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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Material type:
TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN: - 9780471455165
- 658.8 KOT
- HF5415.13 .K639 2003
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending Materials
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Makandura Library Lending Section | Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | Available | 69247 |
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| 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing | 658.8 KOT Ten deadly marketing sins | 658.8 KOT Lateral marketing : | 658.8 KOT Marketing management / | 658.8 KUM අලෙවිකරණය | 658.8 KUM අලෙවිකරණය |
Includes bibliographical references and index.
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